| 000 | 00608nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250210112851.0 | ||
| 008 | 250210b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780273713029 | ||
| 040 | _cx | ||
| 050 | _aHF 5415.126 .T35 2008 | ||
| 100 | _aTapp, Alan | ||
| 245 |
_aPrinciples of Direct and Database Marketing : _bA Digital Orientation |
||
| 250 | _a4th ed. | ||
| 260 |
_aLondon: _bPearson Education, _c2008. |
||
| 300 | _axvi, 517p. : ill. | ||
| 500 | _aIncludes Index. | ||
| 650 | _aDirect Marketing | ||
| 650 | _aDatabase Marketing | ||
| 942 |
_2lcc _cBK _kHF 5415.126 .T35 2008 _n1 |
||
| 999 |
_c1369 _d1369 |
||