000			00571nam a22001937a 4500
005			20230131062528.0
008			230131b |||||||| |||| 00| 0 eng d
020			_a9781259921261
040			_cx
050			_aHF 5821 .B62 2013
100			_aArens, W. F. Weigold, M. F. and Arens, C.
245			_aContemporary advertising and integrated marketing communications.
250			_a14th ed.
260			_aNew York: _bMc Graw Hill, _c2013.
300			_axxxix,722p. : _bill.
500			_aincludes index.
650			_aAdvertising.
942			_2lcc _cBK _mHF 5821 .B62 2013 _n1
999			_c142 _d142